Open letter to Beam Suntory
Open letter to Beam Suntory
Dear Sir or
Madam at Beam Suntory
I love Macallan. I love Highland Park. And I’ve been
a Friend of Laphroaig for many years. I even have my own square foot on Islay.
Needless to say, that I’ve been a member of the Jim Beam Signature Malts for
quite some time.
But
recently I received an e-mail from the marketing team of Beam-Suntory Germany
that really made me think about the strategies and values of your company.
Due to a
change of names (from Signature Malts to Malts of Distinction), a new online
membership program has been launched.
But when I clicked
the link to log in, I was just flabbergasted: The new name of this online
membership program is “Men of Malts”.
The problem
is: I can’t become a” Man of Malts”. Because I am a woman.
Am I not
wanted?
Am I not
worthy of any consideration from your company?
Do you
really wish to exclude half the population from the pleasure of enjoying your
Whiskies?
Don’t get
me wrong. I highly respect men like John Campbell, Ronnie Cox, Bob Dalgarno and
all the other “men of malts” in the industry, who are doing a great job creating
excellent malt whiskies. And I always enjoy having a good dram in the company
of fine men.
But there
are also dozens and hundreds of great women working in the industry, and I know
many, many women who enjoy drinking single malt whisky. Not to mention the bourbons.
A company
that only cares for “Men of Malts”, is not for me.
Sorry, but
I am a woman. And I won’t log in.
MargereteMarie
Very well put I have to say! It is just not on to exclude half the population by choosing this name. Such a discriminating act in this day and age is going against everything that I believe in. An apolygy to all whisky loving women is called for here ... and a new name for the membership program of course!
AntwortenLöschenReally interesting! Thanks for taking action! Interested in what the answer will be! Keep us updated!
AntwortenLöschenI can only recommend the Friends of the Classic Malts here.
AntwortenLöschenwww.malts.com
Thanks for this open letter, Margarete-Marie. I agree.
AntwortenLöschenSigrun
You are aware that in this context men is a synonym for people, human beings like the german Menschen.
AntwortenLöschenSee http://www.dict.cc/?s=men
No. Ask a native speaker. They will disagree. "Man" can be gender neutral. "Men of Malts" applies only to males.
LöschenThey should have named it somewhat like "men of malts - for women, too!"
AntwortenLöschenI think this would be better ;)